Presentation of the new Malaguti generation at EICMA
Surprising comeback of the over 80-year-old brand at the Milan Motorcycle Trade Fair
Surprise at EIMCA 2018, the international motorcycle trade fair in Milan. The Austrian KSR Group announces that it has purchased the traditional Italian brand "Malaguti" and presents a product range available from the beginning of of 2019.
The Malaguti company was founded in 1930 by Antonino Malaguti in San Lazzaro di Savena, a suburb of the traditional university town of Bologna, as a bicycle dealership and repair shop. The passionate cyclist began to make his own bicycles soon afterwards. From 1949 onwards, Malaguti built bicycles with auxiliary engines, soon after that also small motorcycles, finally also scooters.
In contrast to other manufacturers, Malaguti refused to participate in the arms race of motorcycle manufacturers with increasingly larger and more expensive models. For Malaguti, sportiness and dynamism were not something for expensive racing sport commitment but a component of all motorcycles, which have attracted the young public above all. Just as the centuries-old City of Bologna traditionally acts as a magnet for young students from all over the world, the traditional motorcycle manufacturer has always felt committed to young motorcyclists and scooter drivers from all over the world.
The Austrian KSR Group is now re-defining the traditional brand. The programme shown is fully committed to the "Spirit of Bologna" and offers dynamic and reliable motorcycles and scooters for a young, urban audience.
KSR has found a competent production partner for the model range shown in Milan, by whom the new Malaguti motorcycles can be equipped with reliable and proven Italian technology. The models presented in Milan are powered by water-cooled injection engines which were developed by Aprilia. The engines of the 125 cc motorcycles make full use of the maximum 11 kW permitted in the L3-A1 registration class and thus in the A1 driving licence class.
The Supermoto XSM 125 and the derived cross-country version XTM 125 and the Naked Bike Monte Pro 125 will be made from February 2019. Racing bikes and adventure tourers in this class are rather unusual but in great demand by many, above all, young riders. Malaguti will also be able to meet this demand from February 2019 with the RST 125 and Dune 125 models. The Madison 300 model with comprehensive high-technology equipment and high driving comfort will be Malaguti's first contribution to the scooter segment, available from April 2019.
The introductory prices for the XSM and XTM models will be EUR 2,999. Malaguti also promises a fair price-performance ratio for the other models.
From then on, it should continue as one launch follows another. KSR is already working intensively on the extensive expansion of its portfolio. On the one hand, entry-level vehicles will round off the lower end of the segment, while, on the other, motorcycles with larger displacement and a three-wheeled scooter will expand the upper end of the range. As one of the leading suppliers of electric two-wheelers, KSR will also develop in the future environmentally-friendly and whisper-quiet Malaguti motorcycles and scooters.
Further information is available at www.malaguti.bike!